Monday, July 26, 2010

Networking is great but...



Networking among peers, competitors and industry onlookers is a MUST. I attended two great events last week out of the four that I wanted to [unfortunately I have not mastered the ability to be in two places at once... ].

One was the famed LHI networking event at Epic restaurant downtown. Ladies in the Hospitality Industry is organized by Jennifer Monti of Stefani Catering, who is truly a master of all things hospitable. She is a true rockstar in the events world throughout Chicago and beyond.

The other was AfWPi's monthly mixer, organized by Sharon Ringier. This month's mixer was at Onesti Italian Steakhouse in St. Charles. The venue was impeccable and Sharon brings together a crowd that is really looking to network as opposed to socially grab a bite to eat.

Both events had some really great faces, those that were notable and those that I am so pleased I could meet. Both was a great mix of people from all around Chicago. After the events were over and I walked away with a 1.5" thick stack of business cards (maybe 4-5 were still my own), I was so excited to jump on some of the opportunities that presented themselves throughout each evening.

BUT! I was hosting out-of-area company this past weekend. :-( Normally that would be a fun and exciting things, except I kept itchin' to followup with all of the great people I had met. What a dilema! If you know me, I am all about follow up, as any marketer should be. 70% of all sales don't happen because of the lack of follow-up. Needless to say, after all this anxiety, I successfully followed-up with everyone today (Monday) and I feel much better.

Follow up is an important part to any networking function or marketing campaign. After you meet with someone, colleague or client, you need to stay focused on following up with that person no matter what. If it takes you a week, or a few days, a simple followup message that is personalized can seal or save a relationship.

AfWPi's Chicago chapter is brand new, yet still has so much to offer the local industry. sharon@sharonringierevents.com

Ladies in the Hospitality Industry is a great social scene for our industry. jmonti@lhievents.com

1 comments on "Networking is great but..."

Unknown on August 21, 2010 at 10:08 AM said...

I hope I wasn't too much of a distraction! I told you that you would do great at Onesti, and I'm glad you did get to follow up with those awesome people we met! Love you and keep up the great work!!

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